Microsoft
Bing Ads
Reach a high-value audience on Microsoft's search network — including Bing, Yahoo and DuckDuckGo. Lower CPCs, less competition and a professional demographic that Google Ads often misses.
The Overlooked Paid Search Channel With Outstanding ROI
Microsoft Advertising (Bing Ads) is one of the most underutilised paid search channels available. While Google dominates search globally, Microsoft's network — including Bing, Yahoo, MSN, DuckDuckGo and partner sites — reaches over 700 million unique monthly searchers worldwide. And because fewer advertisers compete for this audience, average CPCs are typically 20–35% lower than on Google.
At Seven Star Digital Hub, we manage Microsoft Ads campaigns that tap into a high-value, often overlooked audience. Bing users skew older, more educated and higher-earning than the average Google user — making it particularly powerful for financial services, B2B, legal, medical and premium product categories.
We can import your existing Google Ads campaigns directly into Microsoft Advertising and adapt them for the Bing network — reducing setup time while maintaining the campaign structure and keyword strategies that already work. From there, we optimise specifically for Bing's unique audience and bidding dynamics.
Complete Microsoft Advertising Management
We set up and manage Microsoft Ads campaigns across the full Bing search network. For clients already running Google Ads, we import and adapt campaigns to leverage existing keyword research and ad copy — dramatically reducing setup time and cost.
Microsoft Advertising offers unique features including LinkedIn Profile Targeting, which allows advertisers to target by job title, industry and company — making it uniquely powerful for B2B campaigns. We leverage these platform-specific features to find audiences that Google Ads simply cannot reach.
- Microsoft Advertising account setup and configuration
- Google Ads campaign import and Bing-specific adaptation
- Keyword research for Bing-specific search behaviour
- Ad copy review and optimisation for Microsoft's audience
- UET (Universal Event Tracking) tag installation and testing
- LinkedIn Profile Targeting for B2B campaigns
- Bid strategy configuration for Microsoft's auction dynamics
- Audience targeting — remarketing, in-market and custom audiences
- Monthly performance reporting — CPL, ROAS and network reach
How We Work
Microsoft Bing Ads Questions
Everything you need to know about advertising on Microsoft's search network.
Capture High-Value Leads at a Lower Cost Per Click
Microsoft Advertising reaches over 700 million searchers — often at a fraction of Google's CPC. Get a free consultation to find out if Bing is right for your business.
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