Our Services

Performance
Max Campaigns

One intelligent campaign across every Google channel. We build and manage Performance Max campaigns optimised for maximum conversions across Search, Display, YouTube, Gmail and Maps.

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Service Overview

The Most Powerful Campaign Type Google Has Ever Built

Performance Max is Google's flagship campaign type — a single campaign that automatically serves ads across every Google channel including Search, Display, YouTube, Gmail, Discover and Maps. Powered by machine learning, it finds the best-performing placements and creative combinations to maximise conversions beyond what any single campaign type could achieve alone.

At Seven Star Digital Hub, we specialise in building Performance Max campaigns that actually deliver. While PMax is driven by automation, results depend entirely on the quality of inputs — asset groups, audience signals, conversion data and goal configuration. We provide everything the algorithm needs to succeed.

Without proper setup, Performance Max campaigns spend budget broadly with poor results. With our expert configuration and close human oversight, the algorithm focuses on your actual business goals — generating leads and sales at the lowest possible cost per acquisition.

All

Google Channels — Search, Display, YouTube, Gmail, Maps, Discover

Smart

AI-Powered Bidding Toward Your Conversion Goals

+30%

Average Additional Conversions vs Single-Channel Campaigns

What We Deliver

Complete Performance Max Management

We structure PMax campaigns with dedicated asset groups for each product or service category, ensuring the algorithm serves the most relevant ad to each audience segment. We build all creative assets — headlines, descriptions and image recommendations.

Audience signals are built from your existing customer data, website visitors and custom intent audiences to give the algorithm the strongest possible head start. All campaigns connect to precise conversion tracking so optimisation is always toward real business outcomes.

Our Service Includes

Asset group strategy and architecture by service or product
Headline, description and image asset creation
Audience signal building — customer lists, website visitors, custom intent
Conversion goal setup and smart bidding configuration
Search theme management and brand exclusions
Placement exclusions and brand safety controls
Weekly performance monitoring and budget management
Monthly reporting with asset-level performance analysis

Workflow

How We Work

STEP_01

Audit & Strategy

We assess your goals, audience and existing data to define the right PMax structure and asset group approach.

STEP_02

Asset Build

We create all text assets, recommend image assets, build audience signals and configure conversion goals.

STEP_03

Launch & Learn

Campaigns go live with close monitoring through the learning period to ensure budget efficiency from day one.

STEP_04

Optimise & Scale

We analyse asset performance, refine signals and scale budgets once campaigns deliver consistent ROI.

FAQ

Performance Max Questions

Everything you need to know about managing Performance Max campaigns effectively.

What does your Performance Max management include?+

Complete PMax management: asset group strategy, headline and description creation, audience signal building, conversion tracking, placement exclusions and monthly reporting with asset-level analysis.

How long does Performance Max take to deliver results?+

PMax typically needs a 2–6 week learning period. We monitor closely during this time and avoid changes that could reset the learning phase. Consistent results follow after 6–8 weeks.

What budget do I need for Performance Max?+

We recommend a minimum monthly ad spend of $1,000. Below this the algorithm has insufficient conversion data to optimise effectively toward your goals.

Can Performance Max run alongside my existing Search campaigns?+

Yes — and in many cases it should. We use brand exclusions and campaign priority settings to prevent PMax cannibalising your high-priority Search campaigns.