Case Study · 01

Event Production
& AV Services

How we rebuilt Google Ads campaigns from the ground up for a Dubai-based event production company — turning a poorly structured account into a consistent lead generation machine.

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205K

Total Clicks

4.04K

Total Conversions

8.31M

Total Impressions

dh309K

Total Ad Spend Managed

Project Overview

Dubai Event Production Company — Full Campaign Rebuild

We managed and optimised multiple Google Ads campaigns for an Event Production & AV Services company in Dubai, UAE. When we took over the account, it was in poor shape — campaigns were broadly structured, conversion tracking was broken, and the YouTube campaigns were delivering no measurable results.

Our task was to completely rebuild the account from scratch: creating tight campaign structures, implementing proper conversion tracking and developing a YouTube strategy that actually delivered qualified business leads.

Over the course of the engagement, the account generated over 205,000 clicks, 4,040 conversions and 8.31 million impressions — with consistent improvement in lead quality and campaign efficiency month over month.

The Challenges

Poor lead quality from broad keyword targeting
High cost-per-click with insufficient structure
Weak campaign and ad group architecture
Underperforming YouTube campaigns with no clear goals
No proper conversion tracking in place

What We Did

Complete Account Rebuild & Optimisation

We began with a full account audit to identify every point of wasted spend and structural weakness. Campaigns were rebuilt with tightly themed ad groups, ensuring maximum relevance between keywords, ads and landing pages.

Conversion tracking was implemented via Google Tag Manager, giving the campaigns the data they needed to optimise toward actual business outcomes rather than vanity metrics. YouTube campaigns were restructured with proper audience targeting and clear conversion goals.

Actions Taken

Rebuilt Search, Display & YouTube campaigns from scratch
Performed advanced keyword research and competitor analysis
Optimised ad copy for higher Quality Scores
Refined audience targeting for lead quality improvement
Implemented GTM & full conversion tracking setup
Built and activated remarketing strategies across campaigns
Ongoing bid management and negative keyword refinement

Results Achieved

What We Delivered

✓

Improved Lead Quality

Tighter keyword targeting and refined audience signals delivered significantly higher-quality enquiries aligned with real business services.

✓

4,040 Total Conversions

Over the full account lifetime, campaigns generated 4,040 tracked conversions — calls, form submissions and qualified lead actions.

✓

Better CTR & ROAS

Improved ad relevance and Quality Scores drove higher click-through rates and better return on every dirham of ad spend.

✓

Reduced Wasted Spend

Aggressive negative keyword management and restructured match types eliminated irrelevant clicks — redirecting budget to high-intent searches.

✓

YouTube Campaign Performance

Rebuilt YouTube campaigns with proper audience signals and conversion goals — transforming them from budget drains into contributing campaign components.

✓

205K Clicks, 8.31M Impressions

Consistent account growth over the full engagement period, with improving efficiency and scale across all active campaigns.

Services Provided

Google Ads Campaign Management YouTube Ads Optimization Display Advertising Remarketing Campaigns Google Tag Manager Setup Conversion Tracking Performance Optimization