Conversion
Tracking & GTM
Without accurate tracking, every ad decision is a guess. We implement Google Tag Manager, GA4 and Google Ads conversion tracking so you know exactly which campaigns generate leads, calls and sales.
The Foundation Every Google Ads Campaign Needs
Running Google Ads without conversion tracking is like driving with your eyes closed. You are spending money and moving forward, but have no idea whether you are heading in the right direction. Conversion tracking is the single most important technical foundation of any Google Ads campaign — and the element most frequently set up incorrectly, incompletely or not at all.
At Seven Star Digital Hub, we implement precise, comprehensive conversion tracking using Google Tag Manager and Google Analytics 4 for every client. We track every meaningful action a visitor takes — form submissions, phone calls, live chat interactions, purchase completions and button clicks — giving your campaigns the data they need to optimise toward real business outcomes.
Most businesses running Google Ads are tracking something — but very few are tracking everything correctly. Common problems include duplicate conversions, tracking page views instead of actual form submissions, missing call tracking, and GA4 and Google Ads accounts that are not properly linked. We fix all of it.
Complete Conversion Tracking Setup
We install Google Tag Manager on your website, configure all required tags including Google Ads conversion tracking, GA4 event tracking and remarketing tags. All conversions are tested using GTM Preview mode and GA4 DebugView before going live — nothing launches untested.
We link your Google Ads and GA4 accounts and import GA4 conversions into Google Ads to enable Smart Bidding. Full documentation of every tag and trigger is provided so your setup is transparent and maintainable by any developer.
- Google Tag Manager installation and container setup
- GA4 property creation and event configuration
- Google Ads conversion action creation and tagging
- Form submission tracking — all form types and plugins
- Phone call tracking — website call conversion
- Purchase and e-commerce transaction tracking
- Google Ads and GA4 account linking
- Full testing via GTM Preview and GA4 DebugView
- Complete documentation of all tags and triggers
How We Work
Conversion Tracking Questions
Everything you need to know about setting up accurate conversion tracking for your Google Ads campaigns.
Build the Data Foundation Your Campaigns Need
Accurate conversion tracking is not optional — it is the difference between campaigns that optimise and campaigns that waste budget. Let us set it up correctly.
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